The challenge
Browser ad blockers protect one device. Families, however, have phones, tablets, TVs and game consoles. The goal was a service that protects every device at once, without anyone having to understand the technology, and that pays for itself.
The solution
Every subscription gets its own DNS filter. Devices connect via WireGuard, only DNS goes through the tunnel, and all other traffic stays untouched. Anyone who wants to protect the whole home gets a router that sets itself up once it is plugged in.